Television Advert Analysis

The advert I chose to analyse was the 'Coors Light Beer - Tear' advert.
Below is a link to the advert.
http://www.tellyads.com/show_movie.php?filename=TA13448

Analysis:
Location/Settings - The snowy mountainous scenary could represents how cold and refreshing the beer actually is. Not only this but the mountains could symbolise that this particular beer could be one of the best and be superior to all other beers.

Costumes/Make-Up - The man in the advert is wearing a sleaveless denim jacket, most people would say that this costume is an unusual thing to wear because of the tough and freezing cold conditions that there would be up in the mountains. By putting the actor in this particular costume it shows that he can withstand the harsh conditions up in the mountains but he still finds the beer refreshing and cold.

Props - The only props used in this advert are the beer bottle and the beer bottle and glass at the end. There is condensation on the bottle and it is running down the actors face. This effect makes you think that even in the minus temperatures in the mountains that beer is still colder.

Lighting/Colour - When he is talking about the tear, the lighting is dark, and because there is what you think is a tear running down his face the dark colours represent sadness, but when he says 'wrong again friend, it's my beer' the light is aimed at the beer bottle, subliminally showing that the beer can make you happy. This use of lighting also makes you focus your thoughts on the beer which of course is the main product they are trying to sell/advertise.
The end shot is of the beer glass and bottle, we see the light (in this case sunlight) appear from behind the bottle/glass and again this makes us focus on the point they are trying to sell. The rays of light could also represent an almost heavenly type feeling, making you think it is the 'god of all beers'.
The main colour used throughout the advert is white, and this could symbolise pureness and that the beer doesn't contain any bad additives.